bellewether partners
Developing a standout omnichannel organic nutrition brand
Urban Remedy was an DTC RTE/RTD brand with success as a small operation but needed help to scale profitably. It needed a strategic approach to prepare for growth and retail launch in Whole Foods and Costco.
Urban Remedy started as a small local outpost where the founder would personally prescribe the right Urban Remedy based on the individuals' needs that day. As the brand opened its 5th, 6th and 7th store and scaled online it required a brand to do more of the work and to foster meaningful 1 to 1 relationships with its consumers.
Strategy
We oversaw strategic brand platform including the brand positioning, the personality, differentiators, essence and voice.
Design & Communications
We guided the brand's refresh, packaging redesign, product naming and key message articulation.
growth
We optimized the portfolio and worked with the founder on new product pipelines including the development of
the Cindy Crawford partnership bundle.
Urban Remedy had an abundance of delicious products but many were falling short on margin goals and were slowing down the brand's growth. We rationalized the portfolio and recommended strategic modifications to align with the brand platform.
​​
results
-
Increased sales up to 100%
-
Successful opening of 2nd market and 15th store along with 50th Whole Foods kiosk
-
Improved margins, attributed to better product bundles led to successful Series B with 301 Inc.
and Obvious Ventures Series B (~$17M) with participation from firms including 301 Inc. (the venture arm of
