bellewether partners
Developing a standout omnichannel organic nutrition brand
Urban Remedy had a solid set of assets; exceptional products, modern and elegant retail stores and a celebrity partnership. It needed a powerhouse brand to successfully compete in the overcrowded juice and RTE category.
Urban Remedy started as a small local outpost where the founder would personally prescribe the right Urban Remedy based on the individuals' needs that day. As the brand opened its 5th, 6th and 7th store and scaled online it required a brand to do more of the work and to foster meaningful 1 to 1 relationships with its consumers.
We worked with Urban Remedy to build the brand foundation to poise it for the success and rapid growth the followed.
Brand strategy
We created the brand strategy for Urban Remedy including the brand positioning, the personality, differentiators, essence and voice.
Design & Communications
We guided the brand's refresh, packaging redesign, product naming and key message articulation.
CMO services
We optimized the portfolio and worked with the founder on new product pipelines including the development of Cindy Crawford partnership bundle.
Urban Remedy had an abundance of delicious products but many were falling short on margin goals and were slowing down the brand's growth. We rationalized the portfolio and recommended strategic modifications to align with the brand platform.
results
Increased sales up to 100% for past five years
Successful opening of 2nd market and 15th store along with 50th Whole Foods kiosk
Improved margins, attributed to better product bundles
