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Building a premium brandin that is ahead of its category

gimMe, maker of premium delicious seaweed based snacks, is the top selling brand in its
category but was early and required education and resources to establish

gimMe as the preeminent seaweed brand. 

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In the U.S., seaweed is a young category with very low household penetration. We guided gimMe's on strategy,  and branding and marketing that helped establish it as America's favorite seaweed brand.

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 strategy

  • Brand platform

  • Brand positioning

  • Target personas

  • Messaging

  • Naming

operations

  • Marketing and budget planning

  • Campaign development - retail

  • Campaign leadership - social media

  • Team development

results

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  • Boosted sales 20% through integrated social media and in store shopper marketing 

  • Increased velocities of Chips up to 4x at a leading retailer

  • Led growth of social media following 10x

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Urban Remedy

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Hall wines

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