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bellewether partners
Creating a millennial brand from a traditional parent brand
Hall, a luxury global wine brand known for its 99 point Cabernets, enlisted us to create a new brand for its new Zinfandel, BACA.
Hall Wines: About
This was a great challenge, leveraging the Hall parent brand, while creating a new challenger brand. As always, we took a strategic and comprehensive approach to ultimately create the BACA brand and bring it to life.
Hall Wines: Services
results
Not even six months since its launch, BACA has scored 93 points by Wine Enthusiast and 92 by Wine Magazine. BACA is sold out online, a clear brand success.
Hall Wines: Welcome
Get in touch
Hall Wines: Contact
Hall Wines: Team
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