top of page

Creating a millennial brand from a traditional parent brand

Hall, a luxury global wine brand known for its 99 point Cabernets, enlisted us to create a new brand for its new Zinfandel, BACA.

baca_color4_all4_2262-edit_738x631_1.jpg
Hall Wines: About

This was a great challenge, leveraging the Hall parent brand, while creating a new challenger brand.   As always, we took a strategic and comprehensive approach to ultimately create the BACA brand and bring it to life.

Hall Wines: Services
Bridge into the Woods

Brand strategy

We worked collaboratively with the Hall and BACA teams to create a brand platform that reflected the BACA vision. The brand needed to resonate with Hall loyalists, more traditional wine enthusiasts, while also bringing Millennials into the franchise.

results

Not even six months since its launch, BACA has scored 93 points by Wine Enthusiast and 92 by Wine Magazine. BACA is sold out online, a clear brand success.

Hall Wines: Welcome
Hall Wines: Contact
City View

Commercial real estate firm

Hall Wines: Team
bottom of page